Can you say too much in your PR promotions or campaigns?
New research suggests that the less is more adage may not necessarily apply and letting your followers into a few secrets may be the way to get better buy-in or uptake. A study out of San Diego’s University of California suggests that spoilers and hidden hints in storylines don’t detract from the audience experience.
Researchers gave study groups two versions of three types of stories — ironic-twist, mystery and literary — by authors such as John Updike, Roald Dahl and Agatha Christie. One version contained spoilers, the other didn’t.
Readers of all three story types preferred spoiled versions of the stories to the unspoiled originals.
“I was quite surprised by the results,” researcher Nicholas Christenfeld told news agency Reuters. [Read more…]