A common query we get is how we get clients in to the media, and then how can we trust that the media won’t distort or twist our clients’ messages.
We think it’s simple: our clients that get into the media do so because they have a good story to tell, a story that’s worth hearing and worth airing. Our job is to help present the story to the media in a way that is clear, attractive and easily understood by a busy newsroom. The media in New Zealand are, by and large, responsive and responsible towards a good story honestly told; and our ongoing experience is that our clients are well-served by targeted media attention.
That is not to say they don’t get it wrong on occasion … and here’s a good read, a Canadian blogger’s list of media mistakes and corrections for 2009: The Year in Media Errors and Corrections.