So, you have decided to commit to writing a blog for your business. A blog can be a great tool — it lets you communicate directly with your customers and can really boost your online presence.
But it does take time and effort, like all good things; and I know well that it’s not always easy coming up with fresh ideas.
I’ve been writing this blog for four or so years now. I don’t update it as often as I should but it is an important part of my communicating with clients about what my business does, what we know (this is important for a service provider) and a bit about who we are.
So, where can you get ideas for regular and effective content? Brainstorming will bring up a few, but it pays to have some resources on hand for when you hit ‘blogger’s block’.
Here are some thoughts on what to do to keep those creative juices flowing and to stop you heading off on the wrong track.