Facttactic
Corporate and technical writers
With some mildly, soft-core bedroom scenes, including one with her gay male friend from New Zealand, the thinly disguised auto-biographical (reportedly), online novel by Moscow expat, American lawyer Deirdre Dare, and her see-through lingerie photos, have taken Ms Dare to centre stage in the world’s mainstream media. Personal branding sent viral to the max.
Here’s her website. Good luck, Ms Dare.
Some good thoughts here from Beth Harte on the links and separations between PR and marketing; and where social media fits into the mix; and why the term ‘social media marketing’ may be a bit of a tangle of concepts.
A couple of days ago we talked about an authentic and ‘human’ voice in your online communications. Here’s some more info in a knowledgeable and very readable presentation. (Click on the controls at the bottom of the presentation to view it.)
Hey, marketing people, relate, don’t preach, to your customers. Here’s why! …
Video is being used more and more as an online communication tool of choice – including how-to instruction guides; vlogs (video blogs); promotional and marketing tools; and real world marketing activity being videoed and the video put online. The good thing is top-end production values are not always necessary. A strong idea well-constructed inexpensively and quickly can be just as successful, if you know how to find and engage your audience.
Here’s a blog piece that explains the concept and shows some useful case studies; another giving some tips on making and marketing online video; another explaining how to find an audience using YouTube; and here’s an article in the NZ Herald charting the rise of ‘webisodes’.
Righto, our first blog post and it’s a great little video that explains … what blogs are and what they’re good for, and consequently why we are going to be spending time here when maybe we should be getting out a bit more.
We help organisations communicate … clearly and persuasively