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PR tools

podcasts — good for business promotion?

February 23, 2014

Podcasts — like a DIY radio show but delivered via the internet — provide another way of connecting to your customers and social media audience: but are they worth doing and do they get results?

This month a Kiwi-made podcast, IMTalk — which is solely about Ironman triathlons, posted its 400th episode. The podcast has more than 20,000 listeners in around 100 countries. It’s a great example of how to be successful with podcasts — choose a niche topic you know heaps about and keep publishing!

According to online comment from IMTalk producer and fitness instructor Bevan James Eyles, the podcast makes money through advertising and is praised by its advertisers for its effective returns.

Bevan was commenting under a Stuff blog post a year or so back that asked if the podcast trend was dying. He disagreed, and — funnily enough — while that blog post no longer seems to be on the Stuff website (so I can’t link to Bevan’s comment), the IMTalk podcast is going from strength to strength.

Bevan said that with 20,000 listeners his podcast show would be “a waste of time” to mainstream media, “but for myself and the other guy I produce the show with we have been able to make good money from the show. Being niche is our advantage… our advertisers know that they are talking directly to people who love the sport. All of our advertisers have told us that we are where they get the most effective return from the advertising they do with us”.

I think, that like IMTalk, podcasts have the potential to deliver business owners real immediacy and cut-through with targeted audiences. Below, to give you more information, we’ve pulled together a range of tips for successful podcasting from a bunch of clever, online experts.

[Read more…] about podcasts — good for business promotion?

Filed Under: PR tools, Web Content

regular and informative blog posting a key to online success

November 13, 2013

See the title of this post? And see the date of my previous post? Yes, I know!

One of the big problems for small business owners is the time and thought involved with keeping social media fresh. Without dedicated comms staff to do the leg work, social media participation can easily become a burden on top of managing clients, staff, bookwork, etc.

If you don’t have the time to do it well, or the budget to outsource, an option is to have a website purely as a static brochure (as, otherwise, you will be totally invisible online) but to forgo the blog or the Facebook or Twitter account. A poorly maintained social media account is a worse marketing strategy than no account at all. You may have more targeted methods for reaching your clients.

Having said that, a regularly updated blog does show you as a thinker, a knowledge centre and a communicator in your industry and is very helpful for giving potential clients some idea of your expertise and suitability for their projects.

It also lets customers build a relationship with your organisation by posting comments under your original post and so starting a dialogue with your business.

On top of that,  search engines love blogs, they are always looking for fresh content. The more you blog, the more search engines will index your site, giving it potentially better visibility in search results.

Communication is good … just don’t wait 13 months before before writing your next post!

Filed Under: PR tools, Social media

sex, rugby and rubber rings — a PR drubbing

August 24, 2011

Alarm bells should have given Telecom bosses tinnitus ahead of the launch last week of the no-sex, Abstain for the Game campaign.

Let’s recap.

  • Backing Black, the Telecom-backed, All Blacks supporters network, launched a campaign whereby fans could pledge support by promising to abstain from sex for the duration for the Rugby World Cup.
  • In return they would get a pledge band (rubber ring) to signify their commitment.

 
While justification for World Cup abstinence wasn’t forthcoming, one can only assume participants were supposed to be developing empathy for the All Blacks in a World Cup love lockdown.

However, surely that was based on a false premise. There’s never been any suggestion the national team would be called on to abstain. (And was the unfortunate connection that rubber rings have with farmers docking their sheep ever considered?!) [Read more…] about sex, rugby and rubber rings — a PR drubbing

Filed Under: PR tools, Public Relations Tagged With: Marketing

what our clients are saying

August 17, 2011

Just a quick post to let people know that we have a client testimonial page on the site now to give more details of the work we do and the results we get. You can find it here: http://www.facttactic.co.nz/testimonials.html

Filed Under: Communication, Marketing, PR tools Tagged With: Customers, Marketing, PR

public relations measurement – the good and the bad

June 11, 2010

Following on from our previous post on PR measurement, here’s a great piece from 2009 from American PR guy Don Bartholomew on five things to forget and five things to learn when measuring PR work.

Filed Under: PR tools, Public Relations, Technical writing, Writing Tagged With: Measurement, PR, PR tools, Public Relations

six golden rules for media and PR measurement

June 9, 2010

Didn’t make the just-completed PRINZ annual conference this year, but this conference take-out is a useful reference: Six golden rules for media and PR measurement.

Filed Under: PR tools, Public Relations Tagged With: Measurement, PR, PR tools, Public Relations

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