We liked this: http://www.markborkowski.co.uk/10-tips-for-pr-agencies-from-the-simpsons-2/
Public Relations
case studies — what are they good for?
Well-structured case studies are a powerful and easy way to show the results you achieve for your clients and establish your credibility.
Case studies are typically a written article about work you have done for your clients — the input you provided and the results your work got in providing your clients with benefits they did not have before.
Case studies are great to help:
- highlight your skills and your ability to deliver successful solutions to your clients.
- build your credibility by showing the organisations who have hired you or bought your products.
- build strong relations with the case study clients by giving them free publicity and promoting their work.
how to ‘make headlines’ and get positive PR
Getting your company’s stories and views in the news is one of the best ways to quickly and freely get a high and positive PR profile.
But chief reporters and news editors can be a fickle and gruff bunch especially with stories they see as ‘just a free ad’ or PR for your business.
So how do you get past the gatekeepers with ‘news’ stories that are essentially PR or advertising? [Read more…] about how to ‘make headlines’ and get positive PR
sex, rugby and rubber rings — a PR drubbing
Alarm bells should have given Telecom bosses tinnitus ahead of the launch last week of the no-sex, Abstain for the Game campaign.
Let’s recap.
- Backing Black, the Telecom-backed, All Blacks supporters network, launched a campaign whereby fans could pledge support by promising to abstain from sex for the duration for the Rugby World Cup.
- In return they would get a pledge band (rubber ring) to signify their commitment.
While justification for World Cup abstinence wasn’t forthcoming, one can only assume participants were supposed to be developing empathy for the All Blacks in a World Cup love lockdown.
However, surely that was based on a false premise. There’s never been any suggestion the national team would be called on to abstain. (And was the unfortunate connection that rubber rings have with farmers docking their sheep ever considered?!) [Read more…] about sex, rugby and rubber rings — a PR drubbing
is less more, more-or-less?
Can you say too much in your PR promotions or campaigns?
New research suggests that the less is more adage may not necessarily apply and letting your followers into a few secrets may be the way to get better buy-in or uptake. A study out of San Diego’s University of California suggests that spoilers and hidden hints in storylines don’t detract from the audience experience.
Researchers gave study groups two versions of three types of stories — ironic-twist, mystery and literary — by authors such as John Updike, Roald Dahl and Agatha Christie. One version contained spoilers, the other didn’t.
Readers of all three story types preferred spoiled versions of the stories to the unspoiled originals.
“I was quite surprised by the results,” researcher Nicholas Christenfeld told news agency Reuters. [Read more…] about is less more, more-or-less?
new project management page on our site
We have a new page up on the site highlighting Facttactic’s project management services; and in the next few days we’re publishing client testimonials on another new page on the site. Just some mid-winter site upgrades we hope will be of use to you.