I have been a bit doubtful of Twitter as a viable business tool in NZ for the simple reason that the number of New Zealanders using it has, in my experience, not been large. More than 90 percent of the people choosing to follow my tweets are in the United States. Not useful when you are a firm that sources its business domestically.
But new figures show that my concerns may be misplaced: the percentage of Kiwis using Twitter apparently outstrips the percentage of Americans doing so. Even though the total numbers may not be huge yet, market research company Perceptive says 6 percent of New Zealanders regularly tweet, compared with 5 percent of the US population.
So I’ll keep the Twitter experiment going, and as Kiwi Twitter numbers grow, see if I can encourage more Kiwis onboard.