A winning headline is important to attract readers to your web page or blog. But how do you make sure they read on?!
Here’s a summary of views from some experienced bloggers and web writers.
Australian Darren Rowse, founder and editor of ProBlogger, says your opening line really does matter: “Readers will make a snap decision about whether to read your post by how you open that post, both in the headline or title and the opening line.”
Read more from Darren at 10 tips for opening your next blog post.
Danny Iny of Firepole Marketing, in the United States, says “describe in vivid detail the current, frustrating experience of your intended reader. Then, at the very end, you hint that you have a solution, by saying something like ‘It doesn’t have to be this way …’, or ‘Here’s how you can fix it’, or ‘Here’s why some people don’t have this problem.’“
Read more from Danny at A fool-proof formula for easily creating compelling content.
Melanie Lundheim, a freelance writer and founder of Good Copy Fast, says when thinking about what will make your readers “need” to read on, see if you can “invoke a strong emotion among members of your audience, and… strike on their pain points.”
Read more from Melanie at Writing for conversion: the hook, line and sinker method.
Debbie Weil, an online marketing and corporate blogging consultant in the United States, says “you have to reveal enough information to make the reader long for more of the same.”
Debbie has tips on writing an online hook at 5 tips to write a sexy teaser.