With online communications becoming increasingly crucial in the PR toolkit, new jobs are appearing to cater for it.
Ever heard of a “Conversation Auditor”? Me neither, but what a great idea: a purely online conversation mining and tracking role.
The title is so new, it only seems to pop up on one blog (the Social Path), though many U.S firms already employ people to do similar work.
It is one of the first of a whole raft of roles springing out of the social media industry.
What about “Community Catalyst” (helping communities communicate online) and “Digital Customer Service Specialist” (provide customer service through online tools).
Welcome to cyber-communications!