For many years New Zealand news website Scoop has provided a free service for anyone to post media releases online, now the National Business Review has started offering a similar service – the Horse’s Mouth – for corporate and political party releases.
The good thing about both services is that the media releases go online unedited letting your message reach the world as you intended it to. Both sites also have good search engine visibility, so your media release gets a good headstart for people searching online.
NBR publisher Barry Colman said the move would allow a free ﬂow of information from which readers could draw their own conclusions. “Some of these releases would otherwise head straight for the can in a newsroom, or be edited down,” he said.
After my earlier post this week about News Corporation deciding to restrict access to their news websites unless people pay to view them, it’s great to see initiatives in New Zealand that are promoting greater freedom of online information.