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health food with a twist (of a knife)

March 18, 2009

A restaurant in Latvia’s capital Riga has certainly found its marketing niche.

Decorated like a hospital, Hospitalis serves food, shaped like body parts, on operating-room dishes. Syringes contain liquids to go with the meals.

And just to take their image one step further, customers are treated liked patients by waitresses in nursing uniforms. From time to time deranged patients are wheeled through the restaurant in strait-jackets.

Personally, I’ve never liked dining on gore and nurses never help me feel relaxed, but I guess the owners of this places (real doctors, apparently) are confident the dining experience will live up to the publicity generated by the medical theme.

Photos here.

Filed Under: Marketing, Public Relations, Technical writing Tagged With: Branding, Marketing, Public Relations

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