As the article says: “It has no production values, no nudity and no laughs, and yet a three-minute silent video of a man opening a cardboard box has been watched online by almost half a million YouTube users.”
Unboxing is its name. Youtube videos of men doing nothing but unwrapping new consumer goods from their packaging. Attracting viewers in their tens and hundreds of thousands.
A ‘neuro-marketing’ expert says it taps into some strong primal desires. It’s been described as ‘geek porn’!
It’s cheap, it’s so simple, it taps into everyone’s desires. It’s powerful PR for the companies whose products are unwrapped.
Yeah, but what’s my point ?! … Great PR ideas can be done online for next to nothing and to great effect. Feel the power.