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opt-in PR: that can’t work!

February 27, 2009

Opt-in PR: letting the media actually choose if they want to receive information from a PR agency.

Kinda sounds like a death knoll to all us hardworking PRs working to get our clients noticed (!), but a PR guy in the U.S is banking his business on it and, so far, reportedly, has had 165 media outlets signing up.

The gourmet food publicist clearly has a good feel for the taste of his media contacts.

Filed Under: PR tools, Public Relations, Technical writing Tagged With: Media release, PR tools, Public Relations

Reader Interactions

Comments

  1. Josh Morgan says

    February 27, 2009 at 9:03 pm

    Thank you for the link and I must compliment you on your turn of the phrase,”has a good feel for the taste of his media contacts.”

    Reply

Trackbacks

  1. Apple’s wall of silence gets people talking | Facttactic's online journal says:
    June 25, 2009 at 9:39 pm

    […] other unconventional approach to PR that we have enjoyed this year is the Unites States PR guy who lets the media actually choose if they want to receive information from […]

    Reply

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