Opt-in PR: letting the media actually choose if they want to receive information from a PR agency.
Kinda sounds like a death knoll to all us hardworking PRs working to get our clients noticed (!), but a PR guy in the U.S is banking his business on it and, so far, reportedly, has had 165 media outlets signing up.
The gourmet food publicist clearly has a good feel for the taste of his media contacts.
Thank you for the link and I must compliment you on your turn of the phrase,”has a good feel for the taste of his media contacts.”