See the title of this post? And see the date of my previous post? Yes, I know!
One of the big problems for small business owners is the time and thought involved with keeping social media fresh. Without dedicated comms staff to do the leg work, social media participation can easily become a burden on top of managing clients, staff, bookwork, etc.
If you don’t have the time to do it well, or the budget to outsource, an option is to have a website purely as a static brochure (as, otherwise, you will be totally invisible online) but to forgo the blog or the Facebook or Twitter account. A poorly maintained social media account is a worse marketing strategy than no account at all. You may have more targeted methods for reaching your clients.
Having said that, a regularly updated blog does show you as a thinker, a knowledge centre and a communicator in your industry and is very helpful for giving potential clients some idea of your expertise and suitability for their projects.
It also lets customers build a relationship with your organisation by posting comments under your original post and so starting a dialogue with your business.
On top of that, search engines love blogs, they are always looking for fresh content. The more you blog, the more search engines will index your site, giving it potentially better visibility in search results.
Communication is good … just don’t wait 13 months before before writing your next post!