Following on from yesterday’s post on a political social media campaign gone global, have a look at this tourism campaign featuring a competition to win ‘the best job in the world’.
Around 20,000 people from over 180 countries have so far applied! The Australian promotion has been going since last month but it is still so strong that this week the organiser’s reported that their website fell over due to the high number of visitors.
The winner of the competition gets to be ‘Caretaker of the Islands of the Great Barrier Reef’ and will be paid to live in a luxury villa for six months, and explore, swim, snorkel and also blog about their experiences.
Applicants’ 60-second video clip entries have been uploaded to the competition’s website, driving huge numbers of visitors to the site to check them out. (By the way, the competition closes Monday!)
Once again, a brilliant example of social media well-executed and showing its power to reach and engage global audiences, and posted here to show social media’s potential for powerful PR.