Facttactic
Corporate and technical writers
With some mildly, soft-core bedroom scenes, including one with her gay male friend from New Zealand, the thinly disguised auto-biographical (reportedly), online novel by Moscow expat, American lawyer Deirdre Dare, and her see-through lingerie photos, have taken Ms Dare to centre stage in the world’s mainstream media. Personal branding sent viral to the max.
Here’s her website. Good luck, Ms Dare.
The government’s ‘tough guys’ image seen in John Key’s handshaking with a broken hand of 120 rugby league players (see yesterday’s post) has been boosted by social development minister Paula Bennett’s successful intervention recently in a teenaged girls’ street brawl.
Whether this impromptu ‘street-wise’ branding will serve them well going forward remains to be seen. But it’s certainly a positive look in what it says about the minister as a person and perhaps a signpost towards the government’s intentions towards its proposed ‘boot camp’ youth policies.
New prime minister John Key has been somewhat missing-in-action since coming to office in November but it has been interesting to watch the media ruckus over his broken right arm and the repeating of the fact that Mr Key shook hands with 120 rugby league players soon after breaking his arm and before getting medical treatment. A nice bit of mythology in the making.