Next month, Google releases a major update to its search tool by ranking website speed. Yawn, I hear you say! But, no, hang on, take note of this one.
The update will — put simply — make the speed at which your website’s pages load a significant factor in how well your site ranks in Google search.
Page load speed has always been a very important factor in visitor website satisfaction. All the reputable stats show that if people wait for too long for a page to load, many will leave a site before the page displays. Slow sites lose sales.
Now, Google is to make speed even more important, and all website owners should be aware of what that means for them.
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