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Facttactic

Corporate and technical writers

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Intellectual property

search engines that reach places others can’t

March 20, 2010

It is said that Google reaches about 167 terabytes of information on the open web but there are another 91,000 terabytes sitting in the ‘deep web’ that Google, Bing, Yahoo and other mainstream search engines can’t reach. Here’s an interesting article on 10 search engines, such as Infomine, DeepWebTech and Scirus, that can search the deep web to find those hidden libraries of knowledge you never knew existed.

Filed Under: Music, PR tools, Technical writing, Writing Tagged With: Google, Intellectual property, Internet

eskimo lollies leave them cold

April 21, 2009

It’s been interesting to read the media furore today over New Zealanders getting antsy with Canadians getting antsy with New Zealanders eating sweets called Eskimos, which are shaped as, well, Eskimos – er, make that Inuits.

Last year Kiwis ate nearly 19 million of them, making the Eskimo one of our most-loved lollies. Some Canadians have called the sweets offensive, saying Eskimo is no longer used as a term and, regardless, eating sweets shaped as Inuits is just not on and carries hints of cannabilism.

NZers have voiced their opinions in the hundreds on web and news sites, largely telling the Canadians to bog off. Email discussions at the client where I have been working this week were busy with with similar sentiment.

Pascalls, the makers of the Eskimo, has been reported saying they don’t plan to change anything.

Makes you wonder, though, what would happen if Canadians started eating lollies shaped as a person in a grass skirt called a Hori.

Filed Under: Marketing, PR tools, Public Relations Tagged With: Branding, Intellectual property, Politics, Public Relations, Reputation management

online etiquette critical for big and small

February 4, 2009

You’d think big firms would have cottoned on to online etiquette in the 21st century.  Here’s a global clothing retailer that may have used a Kiwi designer’s online work without permission on their t-shirts (as covered on TVNZ’s Close-Up show). If that’s the case, shame on you, H&M!

The beauty of the internet is that it is easy to find great work online; and it’s just as easy to get in touch with the owner of the work and collaborate with them with beneficial results for everyone. Not in this case, it would appear.

Filed Under: Public Relations Tagged With: Intellectual property, Marketing, Public Relations



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