Facttactic

Corporate and technical writers

Language

say what? … how easy to read is your web content?

Simple, concise language, short sentences and plenty of sub-headings are key to making a website easy to read, according to all the research. But how can you tell if you’ve done a good job in writing your web content?

I’ve just come across this great tool to measure and rank the readability of your web content: The Readability Test tool.

I found it in this very useful article on best practice tips for improving web content.  I recommend this article as a good start to anyone wondering how to tidy up their website.

And how did this site rank?! The tool said it should be easily understood by 15 to 16 year olds. Not quite our target market! … but we think we need to get it down even lower to around the 12-13 years age  group. We want it to be quickly and very easily understood by very busy people.

Here’s a page of links to tons of high-quality papers and essays about how users read on the Web and how authors should write their web pages.

Some high-level information about web writing is here.

word of the day

Mamihlapinatapai … well, I guess you already know it’s a word from the Yaghan language (Tierra del Fuego), but what does it mean?! It’s a … “look shared by two people, each wishing the other would initiate something that both desire but which neither one wants to start.”

We won’t be squeezing it into a media release any time soon, but we like it and think it deserves its place in The Guinness Book of World Records as the “most succinct word” and its reputation as one of the hardest words to translate.

to text or not to text

Last week, I received a text message from the man about to start building a retaining wall at the front of my house. (Yes, he’s building it now; a great wall and I would recommend him).  This was the first time I had ever received a text message in a business context, and on top of that I had not received any communication from him before, so his text was his first response to my phone call asking him to do the job.

His message took me by surprise, as texting has — for me — been pretty much limited to two types of message: 1) Arranging social events (times and places). 2) Sending brief frivolous/humorous comments about random activities in my life to people in a small circle of friends who are understanding (if not always appreciative!) of the humour.

So now I’m wondering if texting is a legitimate new form of business communication (and if there are protocols for it); or if a text is simply the new email, which for me is my default mode of communication for all clients, including sending invoices and often making first contacts.

Emails can include links and attachments to make the communication richer. They can be formal or casual.  The time it takes to type a text limits its length, context and  overall value but they do reach people where-ever they happen to be at any given time, I guess.

They say that for kids email is already over the hill and texting is all that matters and, yes, true, the surprise of receiving a text message from my wall guy has now receded and texting has become our  main way of sorting out working issues.

But whether I’ll now disregard texting as simply a way to arrange a beer or send a one-liner, I’m not so sure.

word of the day

Earlier this month we had Friday the 13th. Did it make you worried? You might have paraskevidekatriaphobia, apparently!

Now that’s a far more interesting word than unfriend, recently named Word of the Year. It means the act of removing someone as a friend on social networking sites such as Facebook.

Facebook might be phenomenon of the year but, heck, that word is lifeless.

Luckily, the search is on for Word of the Decade! So get in quick and vote for “chur bro” or “Google” or something; anything other, please, than unfriend.