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Facttactic

Corporate and technical writers

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Measurement

public relations measurement – the good and the bad

June 11, 2010

Following on from our previous post on PR measurement, here’s a great piece from 2009 from American PR guy Don Bartholomew on five things to forget and five things to learn when measuring PR work.

Filed Under: PR tools, Public Relations, Technical writing, Writing Tagged With: Measurement, PR, PR tools, Public Relations

six golden rules for media and PR measurement

June 9, 2010

Didn’t make the just-completed PRINZ annual conference this year, but this conference take-out is a useful reference: Six golden rules for media and PR measurement.

Filed Under: PR tools, Public Relations Tagged With: Measurement, PR, PR tools, Public Relations



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