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Public Relations

street-wise cabinet minister builds government image

January 21, 2009

The government’s ‘tough guys’ image seen in John Key’s handshaking with a broken hand of 120 rugby league players (see yesterday’s post) has been boosted by social development minister Paula Bennett’s successful intervention recently in a teenaged girls’ street brawl.

Whether this impromptu ‘street-wise’ branding will serve them well going forward remains to be seen.  But it’s certainly a positive look in what it says about the minister as a person and perhaps a signpost towards the government’s intentions towards its proposed ‘boot camp’ youth policies.

Filed Under: Public Relations Tagged With: Branding, Politics, Public Relations

the power of a handshake (or 120 of them)

January 20, 2009

New prime minister John Key has been somewhat missing-in-action since coming to office in November but it has been interesting to watch the media ruckus over his broken right arm and the repeating of the fact that Mr Key shook hands with 120 rugby league players soon after breaking his arm and before getting medical treatment.  A nice bit of mythology in the making.

Filed Under: Public Relations Tagged With: Branding, Politics, Public Relations

PR, marketing, social media – spot the difference

January 8, 2009

Some good thoughts here from Beth Harte on the links and separations between PR and marketing; and where social media fits into the mix; and why the term ‘social media marketing’ may be a bit of a tangle of concepts.

Filed Under: Marketing, Public Relations, Social media Tagged With: Marketing, Public Relations, Social media

merry Christmas and best wishes for 2009

December 25, 2008

Merry Christmas, everyone. Have a relaxing break and see you in 2009. Facttactic will be back in action in early January, and I look forward to seeing you then.

Adam

Filed Under: Public Relations Tagged With: Public Relations

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