Twitter – the microblog service where each post can only be a max of 140 characters – is getting hugely popular, even though many people are still working out just how to benefit from it. This article shows some real world Twitter uses that are getting good PR and customer service results for the U.S company involved.
The growth of online video is huge and New Zealand is starting to see its own online video stars appear. Their success gives good pointers to the way online video should work in a social media setting.
This story shows how some clued-up Kiwis have made their mark on YouTube. See any tips you could use for a social media campaign?
As the article says: “It has no production values, no nudity and no laughs, and yet a three-minute silent video of a man opening a cardboard box has been watched online by almost half a million YouTube users.”
Unboxing is its name. Youtube videos of men doing nothing but unwrapping new consumer goods from their packaging. Attracting viewers in their tens and hundreds of thousands.
A ‘neuro-marketing’ expert says it taps into some strong primal desires. It’s been described as ‘geek porn’!
It’s cheap, it’s so simple, it taps into everyone’s desires. It’s powerful PR for the companies whose products are unwrapped.
Yeah, but what’s my point ?! … Great PR ideas can be done online for next to nothing and to great effect. Feel the power.
Trying to find social media conversations relevant to your industry but not sure where or how to look for them — here’s some mighty tips from the guys at ReadWriteWeb.
It shows how to identify the top blogs on any topic; how to find their most popular recent posts and their best blog archives; and how to find where else they are having conversations online.
A little bit techie but easy enough to follow and worth its weight in gold. It will let you more easily keep in the know about what people are saying about your industry and, more importantly, what they could be saying about your organisation.
Usability guru Jakob Nielson has just judged the best intranets for 2008, and he says intranet trends are towards more collaboration and Web 2.0 tools, more personal customisation, an increase in user-centred design and bigger budgets. Find out more here.
Some good thoughts here from Beth Harte on the links and separations between PR and marketing; and where social media fits into the mix; and why the term ‘social media marketing’ may be a bit of a tangle of concepts.