A huge sign on a hill shouting out Wellington’s high-standing in the movie industry seems a good idea but the slang word chosen — ‘Wellywood’ — has long been a slightly juvenile, throw-away and ironic term that has somehow crept into the mainstream.
And as a PR opportunity for the capital’s undoubted world-class skills and success in international move-making, the Miramar hill is a great site for incoming tourist flights, but Wellywood is an opportunity wasted. It may be familiar and humorous to some ‘in the know’ but I’m siding with the growing number of voices calling it tacky.
But at Facttactic we’re not in the business of criticising things without offering positive solutions so it was great to see the guys at online-design outfit Skull and Bones with their interactive Wellywood Sign Generator. Type in your own word or phrase and see what it looks like on the side of the hill!