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the multi-million dollar give-away that wasn’t

April 6, 2009

Looking for a publicity campaign that will hit all the right targets? Probably best to stay away from a campaign like that of U.S online brokerage site Zecco who reportedly surprised its customers by giving them multi-million dollar trading balances on April Fools’ Day!

Zecco was surprised when some customers began making real trades with their newfound riches … and the company then, reportedly, further alienated customers by making them wear any losses they incurred in their trading!

Filed Under: Marketing, Public Relations Tagged With: Customers, Marketing, Reputation management

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