Should your business embrace Twitter and start tweeting? Not always!
It can offer good promotional and marketing opportuntities, but to be effective, you’ll need to set clear guidelines for how to use it. If your business has a PR team, you should be looking into using it. If you’re a small business without resources to do it well, give it a miss, no big deal. This story explains why and what not to do.
But, even if you do not intend using Twitter, you should definitely register Twitter accounts for your brands to stop other people using them for their own purposes. This is becoming a major problem on the Twitter service where anyone can register any name or brand word. Tons of firms are finding their names used in bogus Twitter accounts.
Registering on Twitter is free, quick and easy to do — and I would suggest you get in quick and register your important brand names before some one else does.