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ugly girls make poor PR

March 9, 2009

Good read in the paper over the weekend with Tui Breweries having to defend its service of offering ‘Tui girls’ from Wellington at a higher price to punters hiring out its Mangatainoka brewery if they didn’t want to have the local Tui girls.

Made our iconic brewery look kinda tacky although Tui’s spokeswoman pulled it back well in saying travelling costs from Wellington and a modelling agency fee were behind the higher charge.

She wasn’t helped in her work though by loose comments from the brewery’s manager, who excelled in the poor taste humour stakes by saying “We don’t put any ugly ones out there, if that is what you’re asking.”

I feel an advertising catch-phrase coming on: Palmerston North girls are more attractive than Wellington girls … (you can complete the rest!)

Filed Under: PR tools Tagged With: Customers, Reputation management

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