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want brand integrity – a medal might do it!

June 23, 2009

Seems like us Kiwis trust people with a medal. Similarly, if you can get external recognition for your products or services it can be a helpful differentiator in the market.

Though not, it seems, for much longer in the United States if you are claiming green credentials: 98% of supposedly environmentally friendly products in US supermarkets reportedly make false or confusing claims.

Filed Under: Marketing Tagged With: Branding, Marketing, Reputation management

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