Getting your company mentioned in the media and then having those mentions filter through the internet to be found by potential customers via search engines has, for many years, been a big part of getting company messages seen and heard.
Are those days coming to an end? Rupert Murdoch has reportedly announced today that people will have to pay to access his News Corporation’s newspapers’ websites.
News Corporation controls much of NZ’s media and has a huge influence around the world. Let’s hope a very useful channel for publicity is not shut off to the internet masses in favour only of people who can afford to pay to view.