Our web writing gives you a smart blend of highly readable, customer focused and search engine optimised (SEO) web content.
Web content that works
We write web content to:
- capture and hold people’s attention
- lead people to action
- act as a magnet for search engines (they call that SEO)
- make your organisation easy-to-find and highly visible online.
Well-organised and concise
Our main web writing tools are well-organised content and concise plain English. But don’t think plain means bland. Like all our copywriting, our web writing is designed to sing!
Search engine optimised (SEO)
Your web content has to be easy to find on search engines by people looking for your products and services. That means your website has to be attractive to search engines as well as to humans.
If this is not the case, your website — quite simply — does not work.
Our web writers use the right ingredients (good keywords and links) for search engine success, and we will work with your website developers to ensure those SEO ingredients are used effectively.
Here’s a case study in our blog: Wellington Tennis Club.
Talk to us about our metadata keyword services for even more SEO goodness.
Web content experience
We have written web content for websites and intranets for leading private and public sector organisations, including:
- Aotea Pathology (now Wellington SCL)
- New Zealand Trade and Enterprise
- Meridian Energy
- National Bank
- State Insurance
- Weta Digital
- New Zealand Business Roundtable