lux interior is dead

If, like me, you spent the 1980s jumping up and down to the camply theatrical and dirtily rockabilly punk sounds of The Cramps, you would be sorry to hear that lead guy Lux Interior died this week.

Here are The Cramps at their abrasive best:

Borrowing sounds from all over and melding them into his own “psychobilly” stew, often dressed in very little and a cross maybe between an off-the-wall Elvis Presley and Iggy Pop, Mr Interior was a crazily charismatic frontman for a crazily charismatic and now-influential band.

Mr Interior’s death has brought him masses of mainstream press that his 30 year career largely did not see.

He often said that his unique personal style was not an act but a way of life. If so, then — to kinda keep this post on topic — it’s a good illustration of the power of personal branding!