• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Facttactic

Facttactic

Corporate and technical writers

  • Home
  • PR writing
  • Web writing
  • Technical writing
  • Comms management
  • Blog
  • Contact
  • About

when is an embargo not an embargo?

December 19, 2008

High profile, Unites States blog Techcrunch has a new media policy – break all embargoes, even the ones they agree to.

One reason is that the outlet that publishes a story first in today’s online world get the best visibility online and the best search engine ranking.

And, the second reason is that there is no downside to breaking an embargo. Techcrunch argues that United States PR firms are so desperate to do well for their clients that they will continue to send media relases to anyone and everyone in an attempt to get publicity no matter how they have been treated in the past.

I’d also say that in New Zealand we are doing our clients no favours when we use an embargo simply as a scheduled time slot for a release to be made public.

Filed Under: Public Relations Tagged With: Embargo, Media release

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Facttactic’s Blog

  • innovative online training for Māori journalists
  • how to easily move a WordPress website to a new web host
  • the need for website speed
  • benefits of online user guides
  • new resource for Māori writers
  • great deal for e-commerce websites
  • the Auckland and all-over technical writer
  • not enough small businesses online!
  • technical-writer.co.nz
  • microsoft’s writing style guide is now free and online
  • wamp up your website
  • style guide for online content



website by mighty atom