Last month, we looked at how video could be the new media release. Here’s a good example from Ford showing the power of a simple video compared with a traditional media release and a social media release.
Public Relations
best intranets feature social media
Usability guru Jakob Nielson has just judged the best intranets for 2008, and he says intranet trends are towards more collaboration and Web 2.0 tools, more personal customisation, an increase in user-centred design and bigger budgets. Find out more here.
PR, marketing, social media – spot the difference
Some good thoughts here from Beth Harte on the links and separations between PR and marketing; and where social media fits into the mix; and why the term ‘social media marketing’ may be a bit of a tangle of concepts.
merry Christmas and best wishes for 2009
Merry Christmas, everyone. Have a relaxing break and see you in 2009. Facttactic will be back in action in early January, and I look forward to seeing you then.
Adam
when is an embargo not an embargo?
High profile, Unites States blog Techcrunch has a new media policy – break all embargoes, even the ones they agree to.
One reason is that the outlet that publishes a story first in today’s online world get the best visibility online and the best search engine ranking.
And, the second reason is that there is no downside to breaking an embargo. Techcrunch argues that United States PR firms are so desperate to do well for their clients that they will continue to send media relases to anyone and everyone in an attempt to get publicity no matter how they have been treated in the past.
I’d also say that in New Zealand we are doing our clients no favours when we use an embargo simply as a scheduled time slot for a release to be made public.
we don’t talk like we used to
Hey, marketing people, relate, don’t preach, to your customers. Here’s why! …