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case studies

case studies — what are they good for?

October 13, 2011

Well-structured case studies are a powerful and easy way to show the results you achieve for your clients and establish your credibility.

Case studies are typically a written article about work you have done for your clients — the input you provided and the results your work got in providing your clients with benefits they did not have before.

Case studies are great to help:

  • highlight your skills and your ability to deliver successful solutions to your clients.
  • build your credibility by showing the organisations who have hired you or bought your products.
  • build strong relations with the case study clients by giving them free publicity and promoting their work.

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Filed Under: Journalism, Marketing, Public Relations, Writing Tagged With: case studies



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