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honesty is the best PR policy, honestly

May 17, 2009

I often get asked, “how would you spin that?” Both by clients wanting advice and people simply having a conversation when they find out what I do for a living.

But, rather than being a spin doctor, any good PR person knows that the best results for clients lie in helping people to more clearly and transparently understand a client’s business. Knowledge = power, for everyone.  Spin simply confuses and obscures.

Below is a doctor of another kind, who definitely understands that honesty is the best marketing/PR policy. His marketing of his ‘Heart Attack Grill’ leaves no sacred cow – food-wise – untouched and he is pulling in the customers because of it.

You may find cynical the grill’s apparent mocking of obesity health issues, but it is simply a burger joint that makes no attempt to pass off its regular burger joint food as other than what it is … and, yes, warning: high-fat content!

Filed Under: Marketing, PR tools Tagged With: Branding, Marketing, PR, Public Relations

Reader Interactions

Comments

  1. Jeff Crilley says

    May 18, 2009 at 6:30 am

    This blog should be required reading for all PR people! Great stuff!!!

    Reply
    • admin says

      June 24, 2009 at 8:31 pm

      Jeff, you may be interested to see that your client’s grill has, coincidently, made the media in NZ in one of our main daily paper’s online version: http://www.stuff.co.nz/life-style/photos/2530641/Heavy-going-at-the-Heart-Attack-Grill

      Perhaps a NZ franchise necessary!

      Reply

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