I often get asked, “how would you spin that?” Both by clients wanting advice and people simply having a conversation when they find out what I do for a living.
But, rather than being a spin doctor, any good PR person knows that the best results for clients lie in helping people to more clearly and transparently understand a client’s business. Knowledge = power, for everyone. Spin simply confuses and obscures.
Below is a doctor of another kind, who definitely understands that honesty is the best marketing/PR policy. His marketing of his ‘Heart Attack Grill’ leaves no sacred cow – food-wise – untouched and he is pulling in the customers because of it.
You may find cynical the grill’s apparent mocking of obesity health issues, but it is simply a burger joint that makes no attempt to pass off its regular burger joint food as other than what it is … and, yes, warning: high-fat content!