Facttactic
Corporate and technical writers
I came face to face with amazing customer service at 3am on the weekend.
Ok, you may be thinking, what sort of customer service does any person need in the wee small hours?
Well, to be accurate, the 3am was in Bulgaria. At my place, it was lunchtime Saturday, and I was struggling with a dead-to-the-world website.
[Read more…] about when great customer service becomes great PR
Getting your company’s stories and views in the news is one of the best ways to quickly and freely get a high and positive PR profile.
But chief reporters and news editors can be a fickle and gruff bunch especially with stories they see as ‘just a free ad’ or PR for your business.
So how do you get past the gatekeepers with ‘news’ stories that are essentially PR or advertising? [Read more…] about how to ‘make headlines’ and get positive PR
Just a quick post to let people know that we have a client testimonial page on the site now to give more details of the work we do and the results we get. You can find it here: http://www.facttactic.co.nz/testimonials.html
Following on from our previous post on PR measurement, here’s a great piece from 2009 from American PR guy Don Bartholomew on five things to forget and five things to learn when measuring PR work.
Didn’t make the just-completed PRINZ annual conference this year, but this conference take-out is a useful reference: Six golden rules for media and PR measurement.
A huge sign on a hill shouting out Wellington’s high-standing in the movie industry seems a good idea but the slang word chosen — ‘Wellywood’ — has long been a slightly juvenile, throw-away and ironic term that has somehow crept into the mainstream.
And as a PR opportunity for the capital’s undoubted world-class skills and success in international move-making, the Miramar hill is a great site for incoming tourist flights, but Wellywood is an opportunity wasted. It may be familiar and humorous to some ‘in the know’ but I’m siding with the growing number of voices calling it tacky.
But at Facttactic we’re not in the business of criticising things without offering positive solutions so it was great to see the guys at online-design outfit Skull and Bones with their interactive Wellywood Sign Generator. Type in your own word or phrase and see what it looks like on the side of the hill!