Back in the day, an online presence was all about being easily seen and found by a wide audience. It’s interesting now to watch moves by many real-world businesses to use the net to communicate with local audiences — people in their own city or even their own neighbourhood.
You may also have noticed that Google searches have local searches showing up more often.
So what does this all mean if you want to communicate via your website with local people?
The first step is to have locality-based information in your page copy, links and titles. [Read more…]